How To Improve Your Brands SEO?
While it’s common knowledge that a website is the foundation of a solid marketing strategy, many businesses forget that digital strategy goes beyond simply having a website. You can’t generate business leads if no one can find you online, but by optimizing your website’s SEO, you can make sure you rank higher in search results and improve your brands SEO so that more people can find you.
Search Engine Optimization (SEO) is the process of increasing online traffic to your website through organic, free search engine results. Major search engines such as Google, Bing, and Yahoo index search results based on how relevant they think the content is to the query that was searched.
Here’s our guide to SEO and four easy ways you can integrate it into your website today and improve your brands SEO!
Table of Contents
1. Update Your Website Content
Regularly updating the content on your website will improve your search engine rankings as well as improve your brands SEO and show your customers that your website is the place to be. Even if your product offering hasn’t changed, don’t be afraid to find a creative way to add new content and messaging to your website.
When you have high-quality content that has been created specifically for your customers, they’ll want to stay longer, a digital marketing concept called “dwell time.” The longer your dwell time, the higher your SEO, which will increase traffic to your website as well as improve your website’s influence.
2. A Picture Is Worth 1000 Words
Many people don’t realize it, but the photos on your website can have a large amount of metadata that will affect your SEO. Metadata refers to the data on your website that describes and provides information about your website. You can optimize your photos by renaming the files with keywords that describe the photo, your business, or your industry to improve your brands SEO.
3. It’s All About the Links
Adding links to your website creates an interconnected experience that’s attractive to both search engines and customers. You should add a link to your website when:
● Writing a blog and connecting it to another page on your site that’s relevant to the topic
● Talking on social media about the products or services your offer
● Creating a call-to-action so your customers can reach out to you
As a rule of thumb, never link something on your website by saying, “Click Here,” because this provides no value to search engines. Descriptive links or keywords are rich in information for both your readers and search engines to help improve your brands SEO.
4. Work With a Reputable Agency
It takes time to stay on top of SEO, especially when best practices are always evolving. Working with a reputable digital marketing agency, such as 6 Dimensions Inc., can take the load off your plate and give you the time to focus on growing your brand. A great agency will go above and beyond to get your business on the front page of the search results and can also devise a comprehensive marketing strategy for you that incorporates SEO elements.
Now that you’ve learned all about SEO, you might be wondering how you can get started. Luckily, 6 Dimensions Inc. is here for you! Our team of experts can craft an optimal SEO strategy for your business to make sure that clients and potential customers can easily find you. Get in touch with us today to learn more or to set up a consultation!